The Spring Partners employee blog. Some of us are constantly on the lookout for that 'silver bullet' solution, others are life hackers, taking a pragmatic approach to squeezing every ounce of utility out of existing solutions.

Genuine Interactive Company Blog

An independent third-party analyst community that has become a trusted source within CRM for SMB and enterprise companies, buyers, and influencers alike.

PARTNERS+simons is a marketing services firm uniquely positioned at the intersection of the art and science of marketing. This blog is all about exploring that intersection.

Latest news on social networking and social software from Mashable!

Cesar Brea is a frequent writer and speaker on technology and marketing.

OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and ...

Web Worker Daily offers practical tips and advice for anyone who uses the web for work, especially those who want to use the web to be more productive, more connected and more successful than they could otherwise.

It's all here is a non-profit, public/private collaborative marketing initiative whose mission is to promote Massachusetts as a globally competitive, innovative, and opportunity-rich state. Our four chief objectives are to start and grow small businesses, recruit and retain young talent, support advances in technology and innovation in Massachusetts and promote regional economic prosperity throughout the Commonwealth.

Find out about and enter innovative technology in one of New England's largest award ceremonies.

Understanding traffic on the web.

Pay-Per-Click Marketing: The Basics

In this paper, we've presented the complete picture of B2B web strategy... from defining your goals,
through a useful "how-to" cookbook, right up to measuring the results. Whether you're a rank
beginner, or working to further improve your existing web marketing effort, you should find some
ideas here that will help you do your job more effectively.

This whitepaper explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. We will review how ad networks have evolved from the remnant inventory clearinghouse model of the late 1990s to a preferred digital media channel of "first resort" with leadership in the areas of reach, targeting, user involvement, and creative flexibility.

You've spent countless hours working on your email campaign and you're ready to let it fly. But are you? How many of the resulting online email registrations for which you've worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don't ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what's the surest, most cost-effective way to implement this solution? Build or buy?

Delivering on the Promise of Organizational Agility

A basic premise of business is that companies have goals and customers have needs.

SOA is a simple concept: it is a blueprint that helps services operate together.

Tools and Techniques to Perfect the Online Experience

Organizations use content management systems in different ways to best support the unique challenges they face in creating, maintaining and distributing content.

In this white paper, nTAG presents a data-driven approach for driving higher attendee satisfaction at your next event. Leveraging data collected from multiple events, we outline and describe five key factors that significantly influence attendee's satisfaction level.

How to Transform a National Company Operating in Foreign

It is your most important meeting of the year: Have done everything you can do to ensure maximum
learning and understanding for your audience?

Many of us have had the experience of attending a session at a conference where we asked to complete a group task with people at our table.  How can we improve the experience so that it provides enthusiastic participation and contributes to high event satisfaction for the attendee?